Det var en fredag när denna idé kom till mig, och fredag betyder för många chipsen åker fram, och det fick mig att fundera.
Om ett varumärke vill signalera att chipsen är gjorda av naturliga ingredienser utan onödiga tillsatser, kan man göra det med själva förpackningen?
Så jag testade en idé. Att låta själva förpackningen förmedla budskapet, det ska andas organiskt.
Resultatet blev en chipspåse som liknar en stor potatis med vårtor och allt, med ett fönster också i form av en potatis (organisk grafisk form), där innehållet syns. En förpackning som kommunicerar råvaran utan att man blir lika beroende av texten på förpackningen för att förstå.
Vad tycker du? Skulle en sådan här förpackning få dig att stanna upp i butikshyllan?
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